Sunday, March 23, 2008

Kylie? That's not my name.

It's interesting to see how long it takes for "the next big thing" to become the next big thing. I've just discovered The Ting Tings, who have apparently been cast as the "the next big" thing in the U.K. since last summer. They seem to be on the cusp of a breakthrough there, but they're probably still a ways off here in the States. My suspicion is that they won't catch on here. And I say that not because I find their talent lacking, but because I find American pop sensibilities lacking.

If all their songs were like "Great DJ" (above), then maybe they'd have a shot. The track has such a polished dance floor thump that I may have guessed it was a Kylie Minogue number (especially because of the "ah ah ah ah") had I not known any better. But most of their other songs are decidedly more lo-fi -- in a "we're young, and we're here to have fun" sort of way. Lots of exuberant yelps and vocals that seem more rapped than sung, like on "That's Not My Name."

Their album won't be out in the U.K. until May. That's going to be a trying wait.